---
title: "The Prism Doctrine: Disruption and Opportunity - The Abrupt Transition Toward Targeted Medicine | Crosstree"
description: Tomorrow’s ecosystem must allow for more specialized, complex treatments and patient journeys, which will be tailored to each therapy in the case of stratified medicine, and to each patient with personalized medicine.
image: https://www.crosstreecapital.com/hubfs/Imported_Blog_Media/Prism-1800x1200.jpg
---

###### Market Map

# The Prism Doctrine

 January 22, 2020

Disruption and Opportunity – The Abrupt Transition Toward Targeted Medicine

Built during the last century, the pharma services industry was primarily designed to develop, manufacture, distribute, and market conventional drugs. Such drugs have largely homogeneous logistical and economic  
characteristics, resulting in the industry developing mass-production efficiencies through economies of scale. However, tomorrow’s ecosystem must allow for more specialized, complex treatments and patient journeys,  
which will be tailored to each therapy in the case of stratified medicine, and to each patient with personalized medicine.

This series of industry briefs takes an in-depth look at the transition of medicines from conventional, one-size-fits-all to targeted medicines, and how this transition is affecting the pharma services and diagnostics industry segments. We begin by quantitatively establishing the rapid transition of medicines from conventional to targeted medicines.

[Download Prism Doctrine](https://www.crosstreecapital.com/hubfs/Crosstree_Prism_Doctrine_12-23-19_VF-Digital.pdf)

###### Share

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.crosstreecapital.com%2Fmarket-map%2Ftheprismdoctrine>

<https://www.twitter.com/share?url=https%3A%2F%2Fwww.crosstreecapital.com%2Fmarket-map%2Ftheprismdoctrine>

<http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.crosstreecapital.com%2Fmarket-map%2Ftheprismdoctrine>

## Related Posts

<https://www.crosstreecapital.com/market-map/innovations-in-pharmaceutical-development>

[![Innovations in Pharmaceutical Development™](https://www.crosstreecapital.com/hubfs/Imported_Blog_Media/Innovations-Book-Feature-Image-for-website-1-scaled.jpg) 

](https://www.crosstreecapital.com/market-map/innovations-in-pharmaceutical-development)

[###### Market Map

#### Innovations in Pharmaceutical Development | Crosstree

[Learn More](https://www.crosstreecapital.com/market-map/innovations-in-pharmaceutical-development) 

](https://www.crosstreecapital.com/market-map/innovations-in-pharmaceutical-development)

## Gain Insight

Keep apprised of new research and receive our monthly BlueBooks.

[ Subscribe ](https://www.crosstreecapital.com/subscribe)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin",
    "url" : "https://www.crosstreecapital.com/market-map/author/admin"
  },
  "dateModified" : "2024-01-09T18:00:11.060Z",
  "datePublished" : "2020-01-22T05:00:00.000Z",
  "headline" : "The Prism Doctrine: Disruption and Opportunity - The Abrupt Transition Toward Targeted Medicine | Crosstree",
  "image" : [ "https://www.crosstreecapital.com/hubfs/Imported_Blog_Media/Prism-1800x1200.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.crosstreecapital.com/market-map/theprismdoctrine",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.crosstreecapital.com/hubfs/Crosstree_Logo_Update_3-4-19_BLACK-01.png"
    },
    "name" : "Crosstree Capital Partners"
  }
}
```