Ducere Pharma acquired by Dr. Reddy’s May 25, 2016

May 25, 2016

Overview

Dr. Reddy’s Laboratories Ltd. (BSE: 500124, NSE: DRREDDY, NYSE: RDY) announced the acquisition of an eminent portfolio of over-the-counter (OTC) brands in the cough-and-cold, pain, and dermatology categories.

The company acquired six OTC brands from Ducere Pharma, including DOAN’S®, BUFFERIN®, NUPERCAINAL® Ointment, CRUEX® Nail Gel, COMTREX®, and MYOFLEX®.

Significance

Dr. Reddy’s will build upon the sales and marketing efforts for these brands and continue to focus on their expansion into existing and new market channels.

Alok Sonig, Executive Vice President and Head of Dr. Reddy’s in the US explains, “These legacy products enjoy strong brand equity built over several decades… We are extremely excited to be entering the branded consumer health arena through these brands and embarking upon the next avenue of growth for our OTC business in the US.”

Crosstree’s Role

Financial advisor to Ducere Pharma.

Ducere Pharma acquired by Dr. Reddy’s May 25, 2016