mPulse Mobile, the healthcare industry’s leading provider of mobile solutions for engaging and activating consumers, continues its rapid growth with the strategic acquisition of MessageBeam, a leading healthcare communications company.
The acquisition, funded by the company’s recently announced Series B raise, strengthens mPulse’s omnichannel leadership by adding MessageBeam’s advanced voice and mobile web technology.
mPulse Mobile’s Activation Intelligence capabilities, combined with the expanded communication channels that MessageBeam brings, enable healthcare organizations to dynamically profile, target and deliver personalized health engagement that drives healthy behavior change. In addition, mPulse Mobile can manage consumer’s preferences to dynamically target conversations through their preferred channel, including SMS text, email, web, or phone.
“Joining forces with mPulse Mobile, a company that is aligned with our vision of bridging the gap between patient and provider, brings great value to our customers and our team,” said Michael Drew, Co-founder and President of MessageBeam. “mPulse’s tailored and interactive conversational solutions, combined with their expertise in behavioral science and machine learning, allows our customers to deepen engagement with their patients to truly activate them in their health.”
Crosstree Capital Partners was the exclusive financial advisor for mPulse.